Giving more kids their moment to ride.
Every November, 5% of every Early Rider sale goes into the More Kids Ride Fund - our initiative to get more kids on bikes by donating to the groups helping them start early.
We don’t discount. We give forward. Because when one child rides, others follow.
Encouraging Adventure
Each year, Early Rider abstains from Black Friday. We do not put our bikes on sale, we close our doors, we step away from our work, and we all do something to reconnect with the world around us. We won’t all be out riding but we will all be reconnecting with our friends, families and the outdoors. And we want to enable others to do the same. Instilling an ethos of seeking adventure above seeking deals and discounts. If you think your non-profit organization could benefit from the fund, be sure to scroll down to the application form below and get in touch.
Who can apply?
If you’re a part of a:
- Local riding group
- Community cycling program
- Non-profit working with under served kids
- School or daycare introducing cycling
- Youth organization looking to expand access…
We want to hear from you.
Whether you need one bike or a dozen, tell us how you’ll use them to get more kids riding.
Terms
Terms and Conditions
- The More Kids Ride Fund is operated by Early Rider Ltd.
- Submitting a form does not guarantee a grant of bikes.
- All applications will be reviewed by the Early Rider team, who will be the sole judges of which applications are successful.
- Grants are awarded exclusively for community or shared use. Applications from individuals requesting bikes for personal or private use will not be considered.
- Each region (US, UK, EU) has a separate grant pool and allocation. Applications must be submitted through the appropriate storefront for your location.
- Grant recipients may receive bikes, accessories, or other cycling-related goods at Early Rider’s discretion.
- The number of bikes granted will vary depending on need, timing, and product availability.
- The fund has a limited annual allocation. Once that allocation is reached in any given region, new grants will be paused until the following year.
- Early Rider may contact selected applicants for additional information, to arrange delivery, or to follow up on impact.
- Early Rider reserves the right to use submitted stories, feedback, or photos (with appropriate consent) for marketing and awareness purposes.